Swedish Modern Rock Outfit SELF DECEPTION Release New Single, “DON'T B E L O N G”

Today, Sweden's modern metal frontrunners SELF DECEPTION dropped the new single DON'T B E L O N G, ahead of their upcoming Napalm Records debut album One Of Us, out on May 15, 2026.  With DON'T B E L O N G, SELF DECEPTION showcase their range through a combination of hauntingly beautiful melodies, multifaceted vocal performance, and a heavy rhythm section that drives this sentimental modern rock anthem.

The new track delivers a powerful message about breaking cycles, parting ways, and the importance of self-preservation.

Vocalist Andreas Clark comments:
"'DON'T B E L O N G' is deeply personal, reflecting my battle with addiction and mental health. It's a reminder of a darkness I never want to revisit. By turning my toughest times into music, I hope to connect with others facing similar struggles and let them know they are not carrying this alone"

Known for their fiery fusion of anthemic modern metal and powerful melodic rock, SELF DECEPTION have shared stages with the likes of Electric Callboy, Danko Jones, and Adept since their 2009 debut, while racking up millions of streams and video views – including their viral 2022 hit, Fight Fire With Gasoline, with tens of millions of streams. Written on the road during the heaviest touring of SELF DECEPTION's career so far, One Of Us is a cohesive album full of character, made for the stage – and the pit!

SELF DECEPTION about One Of Us:
"One Of Us is our new album, inspired by life on the road and the energy of the live stage. Touring so much has put us in a kind of 'live bubble', and that feeling runs through the songwriting. The album revolves around outsidership and the desire to belong. On tour, we meet many lost and lonely people, all seeking a few hours of escape where they can disappear into a rock show. With One Of Us, we want everyone to feel part of something bigger, to feel like one of us."

From massive pit churners to creative storylines and choruses full of hit potential, the energy on One Of Us is unmatched. The band has a busy festival summer following the album's release, so fans will get the first chance to experience these new tracks live at several major European rock and metal festivals. With One Of Us, SELF DECEPTION is ready to push contemporary rock to the next level! The album will be available digitally and in several physical formats, with cover artwork created by Alex Tillbrook, who is well known for his work on the hit Netflix series "Stranger Things", as well as for collaborations with artists such as Metallica, Blink-182, and Sleep Token.

Bone-crushing album-opener and title track ONE OF US takes no prisoners, unleashing the heavy modern metal side of the Swedish powerhouse: fusing relentless hardcore energy, in-your-face lyrics, and high-voltage attitude, the track hits with unstoppable force. Following track TIME'S UP features an absolute hit chorus, fresh hooks and high-energy instrumentals, while emotional DON'T B E L O N G addresses the difficult themes of addiction and mental health battles – the combination of hauntingly beautiful melodies, multifaceted vocal performance and heavy rhythm section carry this sentimental track. Further highlights on SELF DECEPTION's new 11-track offering include THE WEDDING and BREAK!, with its heavy-hitting drums, electronic influences and yet another irresistible sing-along chorus. ENTERTAINED delivers one of the heaviest breakdowns on the album, before GODDAMN ME brings the record to a powerful close.

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